About us

What we do?


Yaudience provides audience insight on a large number of B2B buying communities. It identifies accurately the key watering holes for these communities, what they read, who they follow, the things they like, the sports they follow, etc.

Our products are built by analysing data from millions of social and web profiles. Using a combination of big data, AI and the skill of expert data analysts, our blended approach ensures the most effective and qualified data is applied to our products and services

Our products are split into three main groups. Our very popular buyer personas cover over 200 job functions across 6 countries.

Our essential media planning reports are concise guides to the most important media for hundreds of buying groups across multiple countries. If you want to know the media that French CIOs read then this is the product for you.

Our customized bespoke analysis where we analyse individual companies customers and prospects. Find out exactly what your own customers follow and like and build your sales and marketing strategy accordingly.

What can we do for you?

Many businesses make decisions about their marketing budget spend based on guess work. They make guesses about the publications that their prospects read, the events that they attend, the influencers they pay attention to, whether they like music, food or gardening, the sports they are most likely to follow, etc.

Yaudience takes the guess work out of all these assumptions and helps marketers and business owners across the globe make data driven decisions about their marketing strategies.

By using Yaudience, marketers are able to drive business growth by better defining their marketing strategy and effectively managing their marketing budgets to deliver the greatest ROI.

Our data has helped businesses identify how to better spend their marketing budgets from sponsorship, to advertising, content and social media.


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What people say about us

With Yaudience, for the first time, we get a deep insight into our target audience.

This allows us to align our marketing machine to our target markets to create maximum impact.

We’ve gone from personas to people.

Stephen Yeo, Marketing Director, SAS UK & Ireland

It’s been the perpetual challenge of PR to understand what your target audience reads. That’s always been the unanswered question.

Yaudience gives you that evidential information.

We’re unaware of any company that has done this before. It’s breaking new ground and answering questions that have never before been answered.

David Smith, Influencer Relations Manager, SAS UK & Ireland