Measuring OUTCOMES, not outputs
Have you ever wanted to know the target audience you've reached with your press coverage?
We take your press clippings (and your competitor's clippings too), and show you the extent to which your company has reached your specified target audience. We show you:
Percentage of your target audience that have potentially seen your, and your rival's, press coverage
Number of times your audience has had the 'Opportunity to See' (OTS) that coverage.
Number of articles (share of voice) that you and your rivals have appeared in.
Job Role Analysis
Most companies have a number of audiences that are either key decision makers or influential in the purchasing decision.
The Yaudience system allows our clients to measure as many target audiences as they need to.
Very few of our clients operate in just one market. They need to see how their press campaigns have impacted their target audiences in each of the countries that are important to them.
Yaudience's audience measurement system allows them to do just that.