The power of Darknet Diaries
Darknet Diaries is an excellent podcast presented by Jack Rhysider. Each episode tells a true, compelling and often alarming, story about...
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Richard Laven
- Sep 15, 2022
- 1 min
Optimising audience reach through accurate media planning.
Why isn’t media planning used more by PR professionals? The simple answer, I think, is that the data hasn’t really existed to be able to...
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Richard Laven
- Sep 1, 2022
- 1 min
Personas - essential or ‘nice to have’?
It depends. A persona that is based on lots of data and reveals what customer’s read, who their influencers on social media are, their...
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Richard Laven
- Jun 24, 2022
- 1 min
Three ways of looking at measuring press coverage.
Below is a very good example of why measuring the wrong thing can give a distorted view on how successful you have been. The data below...
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Richard Laven
- May 20, 2022
- 6 min
How to get the most out of your marketing budget?
Marketing is a crucial aspect of modern-day business, but it is becoming increasingly more competitive to stand out from the crowd. Small...
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Richard Laven
- May 6, 2022
- 4 min
What is audience intelligence and how can it benefit your business?
How many times have you wondered how Facebook knew you needed a particular product or service when you see an advert? We've all been...
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Richard Laven
- Apr 8, 2022
- 3 min
What are buyer personas and when should we use them?
In this modern world where consumers and our target audiences are inundated with choice, from products and services, to the channels in...
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