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  • Richard Laven

Three ways of looking at measuring press coverage.

Below is a very good example of why measuring the wrong thing can give a distorted view on how successful you have been.

The data below is real and taken from the US press coverage of three competing cybersecurity companies in the first quarter of 2021 all of whom were targeting US based CISOs (Chief Information Security Officers).

Which company won the battle and achieved its business objectives?

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