Knowing what your target audience actually reads has been a holy grail for PR, until now.
A media relations campaign is only as effective as its media list. The best media hook, the most engaging copy, the most creative ideas won't matter if you choose publications that don't reach your targeted audience.
Which media outlets are Top Tier for my company?
Don't fall into the trap of thinking these have to exclusively be outlets with national reach and high circulation.
What matters is that the publication is popular with the specific audience your company sells to. This could well include publications such as The New York Times, Wall Street Journal. However, for many target audience groups there are other outlets that will help you reach these people just as effectively (if not more so).
As importantly, there are a myriad of outlets that will happily mention your company, but which will waste your time, effort and resource because they’re not read by your target audience.

Easy, affordable, research-based Tier 1 media lists.
As a PR professional, it is no longer necessary to struggle trying to identify which sources will be most effective in reaching your target audience.
No more spending weeks searching online, surveying customers, and scouring social media.
Yaudience Top Tier Media Guides
Yaudience removes the guesswork and introduces a science-based approach to building your media list. By researching and aggregating the behaviour of thousands of people with a specific job function we uncover the most important news sources for that group.
Our reports will help you optimize the placement of your PR coverage, giving you the data to justify your targeting decisions. Avoid wasting effort, resources and money on media that won't have a significant impact on your key audiences.
Top-Tier Media Guides
Simply select your target audience
Job Function | Country | ||
---|---|---|---|
Account Directors | USA | Learn More | |
Accountants | USA | Learn More | |
AI/ML Specialists | USA | Learn More | |
Art Directors | USA | Learn More | |
ASP.NET Developers | USA | Learn More | |
Business Development Managers | USA | Learn More | |
C# Developers | USA | Learn More | |
C++ Developers | USA | Learn More | |
CFOs | USA | Learn More | |
Chief Digital Officers | USA | Learn More | |
CISOs | USA | Learn More | |
Civil Engineers | USA | Learn More | |
Community Managers | USA | Learn More | |
Creative Directors | USA | Learn More | |
CTOs | USA | Learn More | |
Customer Services | USA | Learn More | |
CX Specialists | USA | Learn More | |
Data Scientists | USA | Learn More | |
Database Administrators | USA | Learn More | |
Devops | USA | Learn More | |
Digital Marketers | USA | Learn More | |
Drupal Developers | USA | Learn More | |
Entrepreneurs | USA | Learn More | |
Event Co-ordinators | USA | Learn More | |
Founders | USA | Learn More | |
Front-end Developers | USA | Learn More | |
Head of Communications | USA | Learn More | |
HTML Developers | USA | Learn More | |
Investors | USA | Learn More | |
IT Consultants | USA | Learn More | |
jQuery Developers | USA | Learn More | |
Marketing Analysts | USA | Learn More | |
Marketing Executives | USA | Learn More | |
Marketing Managers | USA | Learn More | |
Mechanical Engineers | USA | Learn More | |
Network Specialists | USA | Learn More | |
NoSQL Developers | USA | Learn More | |
Operations Directors | USA | Learn More | |
Operations Managers | USA | Learn More | |
PHP Developers | USA | Learn More | |
Presidents | USA | Learn More | |
Product Directors | USA | Learn More | |
Project Managers | USA | Learn More | |
Risk Officers | USA | Learn More | |
Sales Managers | USA | Learn More | |
Salesforce Developers | USA | Learn More | |
Social Media Specialists | USA | Learn More | |
Software Architects | USA | Learn More | |
Software Engineers | USA | Learn More | |
System Administrators | USA | Learn More | |
System Architects | USA | Learn More | |
System Engineers | USA | Learn More | |
Technical Architects | USA | Learn More | |
Technology Analysts | USA | Learn More | |
Virtual Assistants | USA | Learn More | |
WordPress Developers | USA | Learn More | |
AI/ML Specialists | Australia | Learn More | |
Business Analysts | Australia | Learn More | |
CEOs | Australia | Learn More | |
CFOs | Australia | Learn More | |
CMOs | Australia | Learn More | |
Communications Specialists | Australia | Learn More | |
Customer Services | Australia | Learn More | |
Developers | Australia | Learn More | |
Front-end Developers | Australia | Learn More | |
Head of Communications | Australia | Learn More | |
Investors | Australia | Learn More | |
IT Consultants | Australia | Learn More | |
Management Consultants | Australia | Learn More | |
Mobile App Developers | Australia | Learn More | |
PHP Developers | Australia | Learn More | |
PR Managers | Australia | Learn More | |
Project Managers | Australia | Learn More | |
Python Developers | Australia | Learn More | |
Sales Directors | Australia | Learn More | |
Security Specialists | Australia | Learn More | |
Social Media Specialists | Australia | Learn More | |
System Architects | Australia | Learn More | |
WordPress Developers | Australia | Learn More | |
Account Managers | UK | Learn More | |
Agile Specialists | UK | Learn More | |
Audio Engineers | UK | Learn More | |
Business Analysts | UK | Learn More | |
C++ Developers | UK | Learn More | |
CEOs | UK | Learn More | |
CFOs | UK | Learn More | |
CISOs | UK | Learn More | |
CMOs | UK | Learn More | |
Communications Specialists | UK | Learn More | |
Data Analysts | UK | Learn More | |
Database Administrators | UK | Learn More | |
Developers | UK | Learn More | |
Devops | UK | Learn More | |
Drupal Developers | UK | Learn More | |
Electronic Engineers | UK | Learn More | |
Entrepreneurs | UK | Learn More | |
Event Co-ordinators | UK | Learn More | |
Event Directors | UK | Learn More | |
Front-end Developers | UK | Learn More | |
General Managers | UK | Learn More | |
HTML Developers | UK | Learn More | |
Human Resources | UK | Learn More | |
IT Consultants | UK | Learn More | |
jQuery Developers | UK | Learn More | |
Marketing Executives | UK | Learn More | |
Marketing Managers | UK | Learn More | |
Network Engineers | UK | Learn More | |
Network Specialists | UK | Learn More | |
Operations Managers | UK | Learn More | |
Product Directors | UK | Learn More | |
Sales Directors | UK | Learn More | |
Sales Managers | UK | Learn More | |
SEO Specialists | UK | Learn More | |
Social Media Specialists | UK | Learn More | |
Supply Chain & Logistics Specialists | UK | Learn More | |
System Administrators | UK | Learn More | |
System Architects | UK | Learn More | |
Venture Capitalists | UK | Learn More | |
Accountants | Canada | Learn More | |
Agile Specialists | Canada | Learn More | |
Art Directors | Canada | Learn More | |
Brand Managers | Canada | Learn More | |
Business Analysts | Canada | Learn More | |
CFOs | Canada | Learn More | |
Chief Digital Officers | Canada | Learn More | |
CIOs | Canada | Learn More | |
CISOs | Canada | Learn More | |
Creative Directors | Canada | Learn More | |
Data Analysts | Canada | Learn More | |
Developers | Canada | Learn More | |
Devops | Canada | Learn More | |
Electronic Engineers | Canada | Learn More | |
Event Co-ordinators | Canada | Learn More | |
Front-end Developers | Canada | Learn More | |
Graphic Designers | Canada | Learn More | |
Head of Communications | Canada | Learn More | |
IT Consultants | Canada | Learn More | |
IT Managers | Canada | Learn More | |
Javascript Developers | Canada | Learn More | |
Management Consultants | Canada | Learn More | |
Mobile App Developers | Canada | Learn More | |
Network Specialists | Canada | Learn More | |
PHP Developers | Canada | Learn More | |
PR Managers | Canada | Learn More | |
Ruby on Rails Developers | Canada | Learn More | |
Sales Managers | Canada | Learn More | |
Security Specialists | Canada | Learn More | |
SEO Specialists | Canada | Learn More | |
Social Media Specialists | Canada | Learn More | |
System Architects | Canada | Learn More | |
Technical Architects | Canada | Learn More | |
Venture Capitalists | Canada | Learn More | |
.Net Developers | Netherlands | Learn More | |
Agile Specialists | Netherlands | Learn More | |
Brand Managers | Netherlands | Learn More | |
CTOs | Netherlands | Learn More | |
CX Specialists | Netherlands | Learn More | |
Data Analysts | Netherlands | Learn More | |
Developers | Netherlands | Learn More | |
Digital Marketers | Netherlands | Learn More | |
Front-end Developers | Netherlands | Learn More | |
Graphic Designers | Netherlands | Learn More | |
HTML Developers | Netherlands | Learn More | |
Human Resources | Netherlands | Learn More | |
Investors | Netherlands | Learn More | |
Javascript Developers | Netherlands | Learn More | |
Management Consultants | Netherlands | Learn More | |
Marketing Managers | Netherlands | Learn More | |
Operations Managers | Netherlands | Learn More | |
PHP Developers | Netherlands | Learn More | |
Product Managers | Netherlands | Learn More | |
Python Developers | Netherlands | Learn More | |
Sales Managers | Netherlands | Learn More | |
SEO Specialists | Netherlands | Learn More | |
Software Engineers | Netherlands | Learn More | |
System Architects | Netherlands | Learn More | |
AI/ML Specialists | France | Learn More | |
Art Directors | France | Learn More | |
C# Developers | France | Learn More | |
Chief Digital Officers | France | Learn More | |
CTOs | France | Learn More | |
Data Analysts | France | Learn More | |
Devops | France | Learn More | |
Drupal Developers | France | Learn More | |
Founders | France | Learn More | |
Front-end Developers | France | Learn More | |
Graphic Designers | France | Learn More | |
Investors | France | Learn More | |
IT Managers | France | Learn More | |
Javascript Developers | France | Learn More | |
Mobile App Developers | France | Learn More | |
PHP Developers | France | Learn More | |
Product Managers | France | Learn More | |
Project Managers | France | Learn More | |
Ruby on Rails Developers | France | Learn More | |
Sales Directors | France | Learn More | |
SEO Specialists | France | Learn More | |
Social Media Specialists | France | Learn More | |
Software Architects | France | Learn More | |
System Architects | France | Learn More | |
Venture Capitalists | France | Learn More | |
WordPress Developers | France | Learn More | |
.Net Developers | Germany | Learn More | |
AI/ML Specialists | Germany | Learn More | |
C# Developers | Germany | Learn More | |
Communications Specialists | Germany | Learn More | |
Data Analysts | Germany | Learn More | |
Data Scientists | Germany | Learn More | |
Developers | Germany | Learn More | |
Digital Marketers | Germany | Learn More | |
Front-end Developers | Germany | Learn More | |
Graphic Designers | Germany | Learn More | |
Investors | Germany | Learn More | |
IT Consultants | Germany | Learn More | |
jQuery Developers | Germany | Learn More | |
Lawyers | Germany | Learn More | |
Management Consultants | Germany | Learn More | |
Marketing Managers | Germany | Learn More | |
Mobile App Developers | Germany | Learn More | |
Operations Managers | Germany | Learn More | |
Ruby on Rails Developers | Germany | Learn More | |
Sales Directors | Germany | Learn More | |
Security Specialists | Germany | Learn More | |
System Architects | Germany | Learn More | |
System Engineers | Germany | Learn More | |
Technical Architects | Germany | Learn More | |
Venture Capitalists | Germany | Learn More | |
WordPress Developers | Germany | Learn More | |
Agile Specialists | India | Learn More | |
Brand Managers | India | Learn More | |
Business Analysts | India | Learn More | |
CISOs | India | Learn More | |
Communications Specialists | India | Learn More | |
Data Analysts | India | Learn More | |
Database Administrators | India | Learn More | |
Developers | India | Learn More | |
Devops | India | Learn More | |
Digital Marketers | India | Learn More | |
Founders | India | Learn More | |
Front-end Developers | India | Learn More | |
jQuery Developers | India | Learn More | |
Marketing Analysts | India | Learn More | |
Marketing Executives | India | Learn More | |
Mobile App Developers | India | Learn More | |
Network Engineers | India | Learn More | |
Operations Directors | India | Learn More | |
Operations Managers | India | Learn More | |
PHP Developers | India | Learn More | |
PR Managers | India | Learn More | |
Python Developers | India | Learn More | |
Ruby on Rails Developers | India | Learn More | |
Sales Directors | India | Learn More | |
Social Media Specialists | India | Learn More | |
Software Architects | India | Learn More | |
System Administrators | India | Learn More | |
System Engineers | India | Learn More | |
Technical Architects | India | Learn More | |
Technology Writers | India | Learn More | |
Venture Capitalists | India | Learn More | |
Agile Specialists | Italy | Learn More | |
CEOs | Italy | Learn More | |
Communications Specialists | Italy | Learn More | |
Creative Directors | Italy | Learn More | |
Data Analysts | Italy | Learn More | |
Digital Marketers | Italy | Learn More | |
Founders | Italy | Learn More | |
Graphic Designers | Italy | Learn More | |
IT Managers | Italy | Learn More | |
Project Managers | Italy | Learn More | |
Sales Directors | Italy | Learn More | |
Security Specialists | Italy | Learn More | |
Software Engineers | Italy | Learn More | |
Technical Architects | Italy | Learn More | |
WordPress Developers | Italy | Learn More | |
AI/ML Specialists | Spain | Learn More | |
Art Directors | Spain | Learn More | |
CEOs | Spain | Learn More | |
Communications Specialists | Spain | Learn More | |
Community Managers | Spain | Learn More | |
Data Analysts | Spain | Learn More | |
Data Scientists | Spain | Learn More | |
Digital Marketers | Spain | Learn More | |
Founders | Spain | Learn More | |
Graphic Designers | Spain | Learn More | |
Human Resources | Spain | Learn More | |
IT Managers | Spain | Learn More | |
Javascript Developers | Spain | Learn More | |
jQuery Developers | Spain | Learn More | |
Lawyers | Spain | Learn More | |
Network Specialists | Spain | Learn More | |
Python Developers | Spain | Learn More | |
Ruby on Rails Developers | Spain | Learn More | |
Security Specialists | Spain | Learn More | |
SEO Specialists | Spain | Learn More | |
Social Media Specialists | Spain | Learn More | |
Software Engineers | Spain | Learn More | |
Supply Chain & Logistics Specialists | Spain | Learn More | |
System Administrators | Spain | Learn More | |
Technical Architects | Spain | Learn More | |
WordPress Developers | Spain | Learn More |