CISOs UK - Persona 2021
A data based Persona for UK based CISOs (2021)
If your job is to understand what makes a UK CISO tick, then this data based Yaudience Persona is an essential tool in your marketing armoury.
The data is drawn from 654 CISOs based in the UK and will give you crucial insights into the type of person a British CISO is. Their gender, their political persuasion, their taste in music, the sports they like to follow (do they follow Rugby more than Motor Sport?), their interests (do they prefer Politics to Space & Science ?), the top media they read for their general news, the media they read for industry news and the media they read for pleasure.
In addition we you guide through industry specific organisations, events, people, etc. that are of particular interest to UK CISOs.
If your customers are UK based CISOs then this persona will dramatically increase your understanding of them and how to engage with them to increase sales.