Australian CFOs Media Planning Guide 2021
Targeting Australian CFOs
If your job is to get your company or client's messages in front of as many Australian CFOs as possible then this guide is essential for you.
It highlights the top 117 media outlets that together reach over 88 percent of CFOs based in Australia. It will also highlight the cross-over in readership between the top 30 sources. For example, do you know what percentage of Financial Review's audience of CFOs are also reached by ABC News?*
Technology companies and their marketing agencies use our media planning guides to ensure that their advertising and PR messages are targeted at those media that will deliver them the biggest relevant audience, saving them both time and money.
News feeds in this report include: 9 News Australia, ABC News, BBC News, Bloomberg News, CNN, Financial Review, Financial Times, Forbes, Harvard Business Review, Sky News Australia, The Australian, The Economist, The New York Times, The Sydney Morning Herald, Wall Street Journal.
* The answer is 45 percent.