Australian Social Media Specialists Media Planning Guide 2021

Targeting Australian Social Media Specialists

If your job is to get your company or client's messages in front of as many Australian Social Media Specialists as possible then this guide is essential for you.

It highlights the top 150 media outlets that together reach over 85 percent of Social Media Specialists based in Australia. It will also highlight the cross-over in readership between the top 30 sources. For example, do you know what percentage of ABC News's audience of Social Media Specialists are also reached by The New York Times?*

Technology companies and their marketing agencies use our media planning guides to ensure that their advertising and PR messages are targeted at those media that will deliver them the biggest relevant audience, saving them both time and money.

News feeds in this report include: 10 News First, 9 News Australia, ABC News, BBC News, CNN, Mamamia, Mashable,, SBS News, Sky News Australia, The Australian, The Guardian, The New York Times, The Sydney Morning Herald, Time.

* The answer is 51 percent.